Tangerine Kitty
Dumb Ways to Die is an Australian public awareness campaign video and media franchise made by Metro Trains in Melbourne, Victoria to promote railway safety. The original public service announcement video for the awareness campaign went viral on social media after it was released on the internet in November 2012, amassing over 340 million views on YouTube. The campaign's animation was later developed into a mobile game available to iOS and Android devices.
On 1 October 2021, Australian game studio and publisher PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. PlaySide Studios also released an NFT called BEANS on 3 February 2022.
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