Bobby O

Robert Philip Orlando also known as Bobby Orlando or just Bobby O (January 10, 1958), is an American record producer, indie record label owner, songwriter, and musician. He is regarded as an innovator in the hi-NRG genre for developing his signature sound, using a "powerful beat" and "new wave-style" vocals with the help of synthesizers, piano, guitars, cowbells and a "heavy [synthesizer] bass".